Using the native Webflow interactions to move the text elements up and out of the "mask".
To create a "mask" simply wrap all the changing text elements with a div and give it overflow: hidden.
The interaction is a "Page load" interaction, which means that when you copy the elements it will not copy along. To solve this you can apply the interaction temporarily as a "Click interaction" to the element you copy, and after you copy, replace the click interaction with a "Page load" interaction.
When your bath soap bar gets too small to use, don't throw it away! open the next bar, and when you finish showering, stick the small old bar to the back of the new bar. Onces they both dry, they will become one.